Digital Marketing Complete Guide

What is digital marketing?

Digital marketing, often known as online marketing, encompasses any marketing operations conducted over the internet. Businesses use digital channels to engage with present and prospective consumers, such as search engines, social media, email, and other websites.

Why is digital marketing important?

Digital marketing is significant since it links a company to its consumers when they are online and is effective in many sectors. It links businesses with ideal clients on Google via SEO and PPC, on social media via social media marketing, and via email via email marketing.

Types of Digital Marketing

1. Search Engine Optimization (SEO) 2. Content Marketing 3. Social Media Marketing 4. Pay Per Click (PPC) 5. Affiliate Marketing 6. Native Advertising 7. Marketing Automation 8. Email Marketing 9. Online PR 10. Inbound Marketing 11. Sponsored Content 12. Search Engine Marketing (SEM) 13. Instant Messaging Marketing

What does a digital marketer do?

Digital marketers are in charge of increasing brand exposure and lead generation using all of a company's digital platforms, both free and paid.

Is digital marketing effective for all businesses?

Digital marketing may benefit any company in any industry. Whatever your firm offers, digital marketing still entails constructing buyer personas to determine your audience's wants and producing meaningful online content.

How to Do Digital Marketing

1. Define your objectives. 2. Determine your target audience. 3. Set aside money for each digital channel. 4. Maintain a healthy balance of paid and free digital initiatives. 5. Make interesting material. 6. Make your digital assets mobile-friendly. 7. Perform keyword research. 8. Iterate based on the statistics that you collect.

Examples of Digital Marketing

1. Lego's Rebuild the World Campaign 2. Dove's Real Beauty Campaign 3. Jennifer Lopez's #InTheMorningChallenge 4. Always' #LikeAGirl Campaign